Your website looks fine, but it isn’t turning visitors into customers.
When your website feels overwhelming, unclear, or hard to manage, people leave, even when they’re interested.
I help overwhelmed business owners simplify their websites so visitors understand, trust, and take action.
Does your website feel like it’s holding your business back?
Maybe you already have a website, but it no longer reflects the quality of your work.
Maybe enquiries have slowed, conversions are low, or you feel embarrassed sharing your link.
You know your business has grown.
Your website hasn’t.
It doesn’t have to stay that way.
I help small businesses and founders turn underperforming websites into clear, confident, conversion-focused tools – websites that support growth instead of quietly blocking it.
If this sounds familiar…
- Your website looks fine, but isn’t bringing enquiries
- Visitors don’t seem to “get” what you do
- You’ve outgrown a DIY or rushed build
- You feel stuck explaining your value again and again
This is what “good” looks like instead
- A website that clearly speaks to your ideal clients
- Structure that guides visitors to take action
- Design that reflects your credibility and confidence
- A site that supports growth — not stress
Our clients reviews!
Ways I can help
Custom Website Design
When you want to start with clarity from day one.
This option is for new or recently launched businesses who want to start with a clear, considered website — not something they’ll need to redo in six months.
I work directly with you to shape the structure, messaging, and user experience from the beginning, so your website supports your growth instead of becoming another thing to fix later.
New builds are only a good fit when there’s clarity on goals and direction. I’ll always tell you if it’s the right time.
You’ll work directly with me throughout the project, from early decisions to final delivery.
Web design
Website redesign & revitalisation
When your website no longer reflects your business.
You already have a website, but it feels outdated, overwhelming, or misaligned with where your business is now.
This option is for business owners who need clarity, structure, and a website that supports growth, without starting from scratch unnecessarily.
What this solves
- Confusing layouts
- Low enquiries or sales
- A site that’s hard to manage or evolve
E‑Commerce Websites
When your online shop is hard to manage or underperforming.
If your products are strong but your store feels cluttered, slow, or difficult to update, it creates friction for both you and your customers.
I help simplify e-commerce websites so products are easier to find, buying feels effortless, and the site can grow with your business.
What this solves
- Drop-offs before checkout
- Overwhelming product pages
- Backends that feel unnecessarily complex
On-site SEO Integration
When your website can’t be found or doesn’t reflect what you actually offer.
A well-designed website still needs to be understandable to search engines. If pages are poorly structured, unclear, or missing the basics, it limits visibility even when your content is strong.
I integrate on-site SEO as part of the website build or improvement process, making sure your pages are structured clearly, content is purposeful, and search engines can properly read and index your site.
This isn’t about chasing algorithms; it’s about creating a solid, understandable foundation that supports long-term visibility.
What this helps with
- Pages that don’t show up in search results
- Content that isn’t clearly focused or organised
- Websites that look good but lack direction underneath
Strategic improvements & optimisation
When small changes could make a big difference.
Sometimes your website doesn’t need a full rebuild — it needs clarity.
This is for business owners who feel overwhelmed by what’s not working and want a clear, strategic plan to improve structure, messaging, and usability.
What this solves
- Unclear next steps
- “Something’s off, but I don’t know what.”
- Slow or inconsistent results
Ongoing Support
When you want support without having to figure everything out yourself.
After a website launches, questions, tweaks, and updates are inevitable. For many business owners, managing this alone becomes another source of overwhelm.
I offer ongoing support for clients who want a calm, reliable point of contact, someone who already understands their website and business and can help keep things running smoothly as things change.
This is for business owners who want continuity, clarity, and reassurance without feeling locked into something they don’t need.
What this helps with
- Small changes or updates as your business evolves
- Keeping your website tidy, up to date, and functional
- Having someone you trust to sense-check ideas or improvements
Ongoing support is flexible and optional. I’ll always recommend what makes sense for your business, not more than you need.
Included in all packagesI’ll always tell you honestly what level of work makes sense for your business, no upselling, no unnecessary complexity.
How our digital design services can help
Reach more customers
- Allow your audience to find you through search optimised, brand enhancing website design.
Audience Engagement
- Use your digital design assets to tell the story of your brand.
Easy to use, whatever the design
- Be visible on the go, with fully responsive websites and digital designs, built with the optimal user experience in mind.
Increase customer loyalty
- Use website analytics to understand more about your customers, how to convert more and insights to support your business plan and growth strategy.
My Process
Creating a website isn’t just about looks—it’s about strategy, clarity, and impact.
My approach blends thoughtful design with smart business strategy to build websites that truly work for you.
From discovery to launch, I guide you through a seamless, collaborative process designed to bring your vision to life with purpose and ease.
Intro Call
We’ll start with a free introductory discovery call to understand your needs and determine if we’re the right fit to work together.
If we align, I’ll send you a detailed proposal and contract based on your website’s structure. Once I receive the non-refundable deposit, I’ll be ready to start building your website!
Discovery & Planning
At this stage, I’ll gather insights into your website goals, target audience, and business objectives.
You can either complete a detailed questionnaire or schedule a meeting with me to go through everything together.
Website Design
I’ll create up to three homepage design concepts for you to choose from.
To streamline feedback, I use an interactive online tool, eliminating unnecessary email exchanges and making the process more efficient.
Website Development
Once you approve the design, I’ll develop the rest of your website, ensuring it’s fully functional, responsive, and optimised for all major screen sizes and browsers.
Edits & Revisions
I’ll submit the website for final review and make any necessary changes.
You’ll have the opportunity to check all pages thoroughly, ensuring accuracy in spelling, grammar, and content before launch.
Hand-off
Once you're 100% happy with your website, I’ll prepare it for launch.
After receiving the final payment, I’ll migrate your website to your domain and hosting.
You’ll also receive a video walkthrough to help you navigate and manage your new website. Additionally, all images and graphics used will be handed over, as you are now the website owner.
Continued Partnership
To keep your website secure and running smoothly and to allow you to concentrate on your buisness, I offer aftercare plans that ensure your website remains updated, protected, and optimized for your business.
Building Websites, Building Relationships
Your website isn’t just a one‑time project — it’s the foundation of your business online. That’s why I don’t disappear once your site goes live.
I stay by your side with ongoing support to keep your website performing, evolving, and helping your business grow.
Advice On Demand – Friendly, expert guidance whenever you have a question about your digital platforms.
Regular Check‑Ins (with Maintenance Plan) – Reviews of your site’s performance with ideas to keep you ahead of the game.
Practical Insights & Best Practices – Actionable tips to help you get the most from your online presence.
Flexible Growth Support – From adding new features to refining design, I’ll help your site evolve as your business grows.
See my work in action
Sodashi Europe
E-commerce Website design and development for Sodashi Europe.
sodashi-europe.com
Monolith Global
Shopify Website design and development for Monolith Global.
monolith-global.com
Fox and Cubs
Website design and development for Fox and Cubs.
www.foxandcubs.com
Babushka Social
Website design for Babushka Social.
www.babushkasocial.com
Hodos Training
Website design and development for Hodos Training.
www.hodostraining.com
Marketing Nest
Website design and development for Marketing Nest.
www.marketingnest.com
Answers to your Questions
What kinds of businesses do you work with?
I specialise in creating strategic, user-friendly websites for small businesses, helping them build an online presence that attracts the right clients and supports their growth.
Do you only design new websites, or can you improve an existing one?
What website platforms do you use?
I primarily work with WordPress and Shopify, as they offer flexibility, scalability, and user-friendly management for business owners. However, depending on the business goals, Squarespace might also be a good option.
Will my site be found on Google?
Yes — as long as it’s set up correctly. Your site needs a strong technical framework, relevant content, and the right keywords. You can provide the keywords yourself, or I can take care of them with my mini SEO add‑on service. I’ll also make sure your site is structured for SEO and submit it to Google so it’s ready to be found.
Who creates the content for my website?
Content is at the heart of your website and a key part of how you connect with your audience. The right words make all the difference to your online success.
When it comes to creating content, you have three options:
- Write it yourself.
- Work with a trusted third‑party content writer — I can recommend partners I know and trust.
- Use a mix of both, depending on your needs.
What content do I need for my website?
How does your website design process work?
How much does a website cost?
Prices vary depending on the size and complexity of your site. I’ll provide a tailored estimate once I know more about your needs and goals. However, if you'd like to have an idea of costs, please have a look at my packages page here.