The brief
Ashley Boroda is a presentation skills and communication coach with an established business and a website containing a wealth of valuable content. While the information was strong, the site had become difficult to navigate, with busy page layouts and calls to action that weren't always clear.
The objective wasn't to rebuild the website from scratch. Instead, it was to refine the existing site, improve the user journey and create a clearer path from visitor to enquiry, while preserving the content and existing SEO work.
My approach
Rather than proposing a complete rebuild, I focused on refining what was already there.
I carried out a full review of the website to identify where visitors were likely to lose interest or struggle to find the information they needed. From there, I created a plan to improve the user journey while preserving Ashley's existing content and search engine visibility.
The project included:
Simplifying the navigation and site structure.
Improving page layouts to create a clearer visual hierarchy.
Making calls to action more visible throughout the site.
Standardising spacing, typography and reusable page sections.
Creating a more consistent experience across service pages.
Working within the existing Divi framework to modernise the site without requiring a full rebuild.
Collaborating with the hosting provider and SEO specialist to ensure changes were implemented smoothly.
Rather than changing the message, the focus was on presenting it more clearly so visitors could quickly understand the value of Ashley's services and feel confident taking the next step.
My results
The redesigned website offers a cleaner, more intuitive experience that better reflects Ashley's expertise and professionalism.
Within a short time of the refreshed website going live, Ashley confirmed that he had received two new bookings through the website. While SEO improvements are still being monitored with his SEO specialist and longer-term performance will be reviewed over the coming months, these early enquiries are an encouraging indication that the improved user experience is helping convert visitors into clients.
Improved user journey
Clearer Call to Actions
2 new bookings shortly after launch
What my lovely client said about working with me.
Reem did a magnificent job overhauling my website. It had design and navigation issues and she enhanced everything ten-fold. She was very easy to work with and liaised with my hosting company and SEO expert throughout the project. A great experience and a great result. I highly recommend!
Ashley Boroda
Owner & Founder
ashleyboroda.com